Sellerkit.

Whatnot break-even calculator UK

Find your price. Cover your costs. Keep your target profit.

Your selling country

Your pricing goal

GBP

Enter your costs. Find the lowest price that meets your goal.

After fees and entered costs, before your own taxes.

Required. Use 0 only if the item cost you nothing.

Packaging and seller-paid costs. Blank means 0.

Standard rates. For live sales, choose your show’s category. Set your current tier below or use a Custom rate. Before VAT; set fee tax below.

Shipping paid by the buyer. Blank means 0.

On sale price only. Already included in price? Use 0.

Rates & extra costs 6.67% commission

Use the rates on your receipt. Rates exclude VAT. Choose your current locked tier and how to enter VAT on fees. Your own VAT liability on sales is outside this estimate.

Use the locked tier shown in Seller Hub. Today’s sale does not change it.

Your local sale date. These reviewed presets support sales from 2026-10-16; earlier receipts are not supported.

Format affects eligibility for commission discounts.

0% commission above 1500 GBP in eligible categories. Processing uses the full payment.

Whatnot collects VAT on fees for non-registered sellers. Use the registered treatment only after your VAT number is added and validated by Whatnot. Your own VAT obligations remain outside this estimate.

Fixed at every suggested price. Use separate rates if tax changes with fees.

Use the receipt amount when available. Tax rules vary by location.

Your effective Seller Hub rate, including any account promotion. Editing selects Custom.

Applied to the buyer’s full payment.

Once per charged sale, in GBP; combining shipments does not combine separate sale fees.

Calculated on your device
YOUR ESTIMATE Updates as you type

Minimum sale price

£22.40

£0.00 estimated profit · 0.0% margin · before your own taxes

VAT on seller fees is set to 0. Non-registered sellers normally pay 20% on fees; check Rates & extra costs.

The breakdown GBP

Buyer shipping and tax affect processing fees, but are not your income.

Sale price
£22.40
Shipping paid by buyer
£5.00
Sales tax paid by buyer
£0.00
Commission (6.67%)
−£1.49
Payment processing
−£0.91
Tax on seller fees
−£0.00
Total fees
£2.40
Seller proceeds
£20.00
Item & other costs
−£20.00

Own sales/income taxes and tax recovery are outside this estimate.Fee tax: Entered fee-tax amount. Rules checked 2026-10-16; receipt rounding is still under review.

Check Whatnot’s current rates
Amounts in GBP · One sale per estimate No sign-up. No uploads.How we calculate

Already have a sale price? Estimate your fees

A LITTLE CONTEXT

A price that works
for your goals.

Rates exclude VAT. Choose your current locked tier and how to enter VAT on fees. Your own VAT liability on sales is outside this estimate.

  1. 01

    Start with your costs

    Enter your item and other seller costs. Choose break-even, target profit or target margin.

  2. 02

    Make the rates yours

    Check your current Seller Hub rates. Add fee tax and seller costs when they apply.

  3. 03

    Use your minimum price

    Review the suggested price and fee breakdown. It meets your goal under the selected assumptions; any lower cent price does not.

GOOD TO KNOW

A few useful answers.

Does this include Premier Shop or my account promotion?

Standard category and tier presets do not automatically include account-specific discounts. Choose Custom rate and enter the effective commission shown in Seller Hub for your sale date. Do not apply an additional discount to a rate that already includes it. Custom rates cannot be combined with an unverified high-value discount here.

What price should I enter for coupons or combined shipping?

Use the final item sale price after seller-funded coupons, before buyer shipping and additional tax. Do not subtract the same coupon again as a seller cost. Estimate one charged sale at a time: shipping separately purchased items together does not make their processing fees a single fee. Refunds, giveaways, platform-funded credits and unmodeled promotions need their own receipt review.

What does break-even mean?

The lowest GBP item price that covers estimated Whatnot fees, your item cost and other entered seller costs. It excludes your own sales and income taxes. Shipping and tax paid by the buyer affect processing, but are not seller income.

Is profit margin the same as markup?

No. Profit margin is estimated profit divided by the item sale price. Markup divides by cost instead. This calculator finds a price for your chosen profit margin, using the unrounded target comparison.

Which fees does this country use?

Rates exclude VAT. Choose your current locked tier and how to enter VAT on fees. Your own VAT liability on sales is outside this estimate.

Does the suggested price change my commission tier?

No. Your selected current tier stays fixed. Choose a supported category and current tier in Rates & extra costs; a future sale does not automatically move you into another tier.

How are tax and discounts handled?

A percentage buyer tax scales with the suggested price; an entered tax amount stays fixed. Enter seller-fee tax separately. Discounts are opt-in and subject to the selected country, category, date and format. Unsupported cases show an explanation instead of an assumed discount.

Is this a guaranteed payout?

No. These schedules and receipt rounding are still under review. Results are estimates under the entered assumptions, not a guaranteed payout. If the goal is unreachable or a minimum cannot safely be established, no price is suggested.